New Owners Announced for Rice Lake Speedway; April 24th Opener Planned

RICE LAKE, WI (April 14, 2010) - Papers were signed today and Adams-Hansen, Inc. officially became the new owners of Rice Lake Speedway. Principals of the new group are Dave Adams and Mitch Hansen, both from Cameron. Adams is the owner of Adams Automotive (, a well-known builder of racing engines with more than 40 years of experience in the industry while Hansen is the owner of Mix-Crete, a concrete supply company who has been a long time supporter of racing in the area and sponsor of many race cars.

Adams-Hansen purchased the track from Smith-Bisonette, Inc., who have owned the track since 2000. They purchased the track from the Indianhead Stock Car Racing Association, a club that was then dissolved when Smith-Bisonette, Inc. took over ownership of the facility. In March, Smith-Bisonette, Inc. announced that should they not be able to sell the facility, which has been on the market for approximately two years, that they would not stage a weekly program this year at the speedway.

Track spokesman Dave Adams stated that they have many ideas and big plans for the facility, which has hosted auto racing since 1951, making it the longest running track in northern Wisconsin. “Not everything will be in place by opening night,” Adams said. “But we think it is important that we open up the track as soon as possible, and get the racers from the area doing what it is they do best, and that is rubbing wheels and entertaining the fans.”

The 2010 schedule is not yet completed but it should be finalized soon. Along with the opener planned for April 24, some of the things race fans should plan for include two appearances by the wildly popular Interstates Racing Association Sprint Cars on May 22 and August 28. After a one year absence, Late Model fans will be pleased to know that a Late Model special will be held this year on a date yet to be finalized. Another long time event that was scrapped last year, the Street Stock Little Dream race will return along with the Late Models for an action packed night. A new special event will see the first ever cement truck race, at a date yet to be determined. At least eight huge cement trucks will be raced in competition by the owners of the various cement businesses in the area.

Long term plans for the facility are very aggressive. Such things as rodeos, demolition derbies, truck pulls, and enduros will be scheduled as well as snow cross and oval snow races for the winter fans. Plans to bring in nationally known Modified and Late Model traveling series are also in the works.

A Rice Lake Speedway Hall of Fame will be another project that the new owners will be initiating and the speedway website will be updated and managed by Chris Burback. The address for the new website will be  A track program will also be available weekly.

For the drivers, a restructured purse should please them while raceceivers will soon be in use to help speed the program up and eventually, transponders will also be used to improve the accuracy of scoring and timing.

Many of the former employees of the Rice Lake Speedway will return to their posts and there will also be some new personnel manning some of the key positions as Adams-Hansen, Inc. strives to present a timely, fast-paced, entertaining program every Saturday night.

A number of new businesses in the area have already agreed to partner with the new Rice Lake Speedway and excitement over the ownership change replaces the uncertainly that hung over the speedway in recent months.

The first on track activity for the new ownership group will take place on Thursday, April 22 with a practice session scheduled from 6-9 p.m. before the opener on the 24th. Once a month test sessions are also planned throughout the summer.

Rice Lake Speedway is a third mile, high banked clay oval located one mile north of Rice Lake midway between state highway 48 and Barron County highway OO. The speedway presents WISSOTA sanctioned Modified, Midwest Modified, Super Stock and Street Stock action along with the Rice Lake Pure Stocks every Saturday night.

The track phone number is 715-236-2002. To reach Dave Adams, call 715-458-2985 or 715-205-2861. To reach Mitch Hansen, call 715-458-4060 or 715-205-1122.